Episode 147: Subscription Fundamentals Podcast Series Introduction with Josh Mathers of Rebar

Welcome to the “Subscription Fundamentals Podcast Series,” where we explore the key aspects and latest trends in the world of subscription billing and payments. In our first episode, host Nick Fredrick is joined by Josh Mathers, Vice President of Product at Rebar Technology. This series will particularly benefit tech CEOs and industry professionals, offering in-depth insights and practical strategies. Josh’s expertise in subscription services paves the way for a comprehensive understanding of this field, setting the tone for future episodes of this exciting podcast series. Join us as we explore the intricacies of subscription models and discover the secrets to mastering this specialized industry.

Understanding the Basics: Setting Up and Processing Payments

Josh emphasizes the importance of understanding the basics of subscription billing and payments. He explains the process of setting up a merchant account, dealing with underwriting, and comprehending the various fees involved. “How do you get started? How do you set up a merchant account for processing?” Josh asks. His questions highlight the need for a solid foundation in the basics.

The Challenge of Retention and Revenue Recovery

Retention, a key factor in the success of any subscription business, takes center stage in the conversation. Josh delves into strategies for retaining customers, especially in the face of payment declines and challenges posed by new marketing channels. He points out the necessity of engaging customers to increase their lifetime value with a couple of simple questions. He asks, “How do you impact the retention of your customers? What are those strategies?”

A unique aspect of the subscription industry, as noted by Josh, is the lack of formal training or certification. Learning through experience and building a network of seasoned professionals is crucial. This approach allows newcomers to avoid having to learn everything the hard way as they navigate the complexities of the field.

The Importance of Engagement in Subscription Models

The conversation also touches on the importance of customer engagement in subscription models. Josh emphasizes that retaining customers is not just about the financial transactions but also about keeping them engaged with the product. This approach helps in maximizing the lifetime value of each customer.

Fraud and Chargeback Management: A Crucial Concern

The significance of addressing fraud and chargebacks in subscriptions is a crucial concern. Josh highlighted this during our discussion. “There are certain prevention strategies, and there are different types of fraud that you need to be concerned with,” he explains. In order to maintain a healthy subscription service, it is vital to understand the various types of fraud and their implications on chargebacks. 

The Intricacies of Global Subscription Models

Josh sheds light on the challenges and nuances involved in expanding globally. Different laws, regulations and consumer expectations across countries add layers of complexity. Josh emphasizes the importance of understanding these variances for successful international expansion. “If you just take a look at laws, regulations, there’s so many nuances and differences between different countries,” he notes. 

Josh also stresses the cross-functional nature of subscription billing and payments within an organization. He shares his experience: “I’ve been in a billing payments role. I’ve reported to marketing. I’ve reported to finance. I’ve reported through customer service.” His perspective helps us to appreciate the importance of integrating billing and payments across various departments for overall organizational success.

Emerging Trends and the Road Ahead

Looking toward the future, Josh acknowledges the dynamic nature of the subscription space. He anticipates further discussions on emerging trends and the growth of global payments. Staying abreast of these trends and adapting strategies in line with them is essential for navigating the subscription landscape.

As we wrap up this initial discussion with Josh Mathers, we invite you to stay tuned for our upcoming series. Josh’s expert guidance has illuminated the path, unveiling the multifaceted challenges and opportunities in the subscription arena. Learn how to handle fraud, understand global market challenges, and improve teamwork in your subscription business. Don’t miss these expert strategies for success in the subscription industry.

---

Ready to get started with Rebar?

Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.


#SaaS #Subscriptions #SubscriptionBusiness #SubscriptionService